Agung Sedayu Group opened the first Swissôtel in Indonesia in the Pantai Indah Kapuk Area. Indigo designed all interior and exterior signage from ground up in cooperation with the developer and hotel management, to match the interior design of the hotel and the operator’s standards.

The selected font for the project

The basic cutout and layered shapes for the signage system

Directional signs in layers of brushed brass and matte textured anthracite paint

Floor number indicators in layers of brushed brass and matte anthracite paint

Toilet signs indicators in layers of brushed brass and matte textured anthracite paint

Toilet signs indicators in layers of brushed brass and matte textured anthracite paint

Facility rules in layers of brushed brass and matte textured anthracite paint

LED backlit room numbers in layers of brushed brass and matte textured anthracite paint

Back of house signs